Changing demographics over the next 10 years are tipped to drive demand for smaller dwellings — but not that small, according to BIS Oxford Economics.Read More
About 90,000 babies were born in NSW last year and one of them was Harriet Perrottet, the fifth child of state Treasurer Dominic Perrottet.
It’s unusual for someone in Perrottet’s position to have such a small child. At 36, he’s among the most youthful treasurers, state or federal, in living memory.
But Perrottet's young family has given him an especially keen focus on a long-term challenge – the ageing of the population. That demographic reality means choices made by politicians like Perrottet on taxation, borrowing and infrastructure will have a major bearing on Harriet’s generation.
Australia is growing fast. In one year we added nearly 400,000 people to our population. That is like adding a city the size of Canberra.
But, of course, we are not building new cities. Most of those new residents are swelling the populations of our four major cities: Melbourne, Sydney, Brisbane and Perth.
Sydney's becoming a vertical city, and not just because the lockout laws have made it harder to get horizontal. By 2024, detached houses will be in the minority, according to demographers McCrindle. It's all about apartments, baby – and apartments with babies, too.
by Dom Knight
Dec 12, 2017
David Bond is a filmmaker and a father. Things have really changed since he was a kid. His children are hooked on screens and don't want to go outdoors. They want iPads, TV and plastic toys. The marketing departments of Apple, Disney and Mattel control his children better than he can. Determined to get them up and out, David appoints himself as the Marketing Director for Nature. With the help of branding and outdoor experts, he develops and launches a nationwide marketing campaign to get British children outside. But the competition is not going to lie down and let some upstart with a free product steal their market. PROJECT WILD THING is the hilarious, real-life story of one man's determination to get children out and into the ultimate, free wonder-product: Nature.